The five systems that run your revenue operation.
Inbound answering. Outbound revenue generation. Confirmation. CRM discipline. KPI oversight. Built as one connected backbone — not five disconnected vendors you have to coordinate yourself.
Answer every lead before your competitor blinks.
Inbound demand decays fast — by minute five, your contact rate drops by 80%. We staff and operate the live answering layer that turns every ring and every form fill into a qualified, calendar-booked opportunity.
- Live phone answering during your full operational hours, with bilingual (EN/ES) agents trained on your services, brand, and pricing posture.
- Sub-60-second response on every inbound web form, chat, and Google LSA lead — routed directly into the agent queue.
- Discovery and qualification scripts built around your real disqualifiers (geo, roof age, system tonnage, project scope, budget bands).
- Live calendar booking inside your CRM (ServiceTitan, JobNibbler, HubSpot, AccuLynx, Salesforce, or your stack).
- Same-day appointment-slot negotiation, including hold-and-confirm logic when a tech opens up earlier.
- Missed-call recovery: every unanswered call is auto-dialed within 90 seconds and logged.
- Spanish-language overflow for HVAC, roofing, and pool verticals where 30-50% of inbound is non-English.
- Daily warm-handoff brief to your sales reps with notes, recordings, and qualification context.
This is not a generic call center reading a script. It is not voicemail-to-text. It is not an AI receptionist that hangs up on grandma. It is a dedicated team that knows your trucks, your service area, and your reps by name.
Pull revenue out of the leads you already paid for.
Most contractors sit on 6-24 months of dead leads in their CRM — quotes that never closed, no-shows that never rebooked, age-outs nobody followed up. We run the campaigns that turn that backlog into booked jobs without spending another dollar on ads.
- Full CRM dead-lead audit: we segment your database by age, source, vertical, last-touch outcome, and ticket value.
- Reactivation sequences: 3-touch SMS + 2-touch call + 1 email cadence per cohort, scripted to the original objection.
- Lost-estimate recovery campaigns aimed at quotes 30/60/90/180 days old with seasonal triggers.
- Outbound prospecting against curated lists (storm zones, equipment age, permit data, neighborhood saturation).
- Cross-sell and upsell sequences to past customers — HVAC tune-ups, roof inspections, pool service contracts.
- Referral activation: structured outbound to your past-customer base with a clean referral offer and tracking.
- Real-time dialer with local-presence numbers per service area, recorded and quality-scored.
- Weekly campaign report: contacts attempted, conversations had, appointments booked, revenue closed, cost per opportunity.
This is not cold spam against scraped lists. It is not robo-dial. It is not a 'lead reactivation tool' you install and forget. It is a live operator team working your owned data with your offer, your voice, and your numbers.
Stop sending trucks to ghost appointments.
Industry no-show rates run 25-45% in residential trades. Every missed appointment is a wasted 90-minute drive, a wasted rep, and a wasted slot a real buyer could have taken. We run the confirmation layer that drives that rate to single digits.
- T-24h SMS confirmation with appointment details, tech name, ETA window, and one-tap reschedule.
- T-3h call from a live agent to verify attendance, capture address corrections, and surface last-minute conflicts.
- T-30min ETA ping with live tech location when integrated with your dispatch (ServiceTitan / Workiz).
- Same-day rebook flow: when a lead cancels, we offer the next available slot inside the same call.
- No-show triage: post-no-show callback within 15 minutes with rebook offer and disposition logging.
- Tech-side coordination: when your tech runs late, we proactively notify the customer before the window closes.
- Confirmation rate dashboard with daily, weekly, and per-rep breakdowns.
- Weekly recycling of unconfirmed appointments into the reactivation queue.
This is not a Twilio template that fires off and disappears. It is not 'press 1 to confirm.' It is a live confirmation operator who actually talks to your customer, fixes the address typo, and keeps your truck out of the wrong driveway.
A pipeline you can actually trust at 7am Monday.
Owners and sales managers can't run a business off a CRM that's 40% empty fields and 'closed-lost' deals nobody updated. We operate your CRM as a discipline — every lead has a stage, every stage has a date, every deal has a next action.
- Daily CRM hygiene: stage updates, next-action dates, missing fields filled, dead deals dispositioned and tagged.
- Lead-source attribution clean-up so you finally know which ad channel actually books vs. just generates clicks.
- Pipeline integrity audit weekly: stuck deals flagged, untouched-in-7d deals re-engaged, double-entered leads merged.
- Custom views per role: owner sees revenue forecast, sales mgr sees rep activity, dispatcher sees today's bookings.
- CRM-to-financial reconciliation: closed-won deals tied to actual deposits and completed jobs, not just rep optimism.
- Integration plumbing: phone system, calendar, paid ads, web forms, review platforms — all writing into one record.
- Training and SOPs for your in-house team so the discipline survives after we hand off the daily ops.
- Quarterly pipeline review: where deals leak, which reps over- or under-forecast, what to fix next.
This is not a CRM admin who logs in once a week. It is not a 'CRM implementation consultant' who hands you a deck. It is a daily operating discipline that treats your pipeline like an asset on a balance sheet.
Numbers you can run a business on. Not vanity metrics.
Call volume looks great in a slide deck and means nothing to your P&L. We measure the metrics that actually drive revenue — speed-to-lead, contact rate, booked-confirmed-completed conversion, no-show rate, cost-per-acquired-customer — and we report them in the language an owner reads at 6am with coffee.
- Daily ops dashboard: leads in, calls answered, response times, appointments booked, confirmations, no-shows.
- Weekly revenue report: bookings × show rate × close rate × ticket = revenue. Every variable visible.
- Monthly P&L-shaped report: cost per lead, cost per appointment, cost per closed deal, by source.
- Speed-to-lead breakdown by channel, hour-of-day, day-of-week — surfaces exactly where you're leaking.
- Rep performance scoring on the only three things that matter: contact rate, set rate, close rate.
- Variance alerts: any KPI that drops > 15% week-over-week triggers a same-day investigation note.
- Quarterly business review with your account director: trends, blockers, fix-list, next-quarter targets.
- Raw data export to Looker / Sheets / your warehouse — your data is yours, exportable, no lock-in.
This is not a 47-tab Google Sheet nobody opens. It is not a Power BI dashboard nobody trusts. It is a small set of numbers, computed correctly, narrated weekly, owned by a human you can email when something looks wrong.
Want to see this running on your business?
30 minutes. We audit your current lead flow, identify the three biggest revenue leaks, and tell you whether APEX is the right call — or whether you should just fix it internally.