Four tiers. One transparent math.
Fixed monthly base. Per-appointment performance fee. Revenue share on closed deals. No retainers without deliverables. No long-term lock-ins. No setup fees.
Every feature, side by side.
What you actually get at every price point. No asterisks. No "starting at."
| Tier | Pilot$8.5k/mo60-day proof | ◆ RecommendedGrowth$15.0k/moMost popular | Expansion$20.0k/moMulti-source | Enterprise$25.0k/moMulti-market |
|---|---|---|---|---|
| Team | ||||
| Dedicated agents | 2 | 5 | 10 | 15 |
| Team manager | ||||
| Appointment confirmers | 1 | 1 | 2 | 3 |
| Dedicated reporting analyst | ||||
| Operations | ||||
| CRM integration & workflow setup | ||||
| Custom scripts + objection library | ||||
| KPI dashboard & weekly reviews | ||||
| Multi-source lead routing | ||||
| Advanced reporting & call analytics | ||||
| Enterprise-grade ops management | ||||
| Performance fees | ||||
| Per qualified appointment | — | $100–200 | $100–200 | $100–200 |
| Revenue share on closed projects | — | 5–10% | 5–10% | 5–10% |
| Support | ||||
| HR / payroll / legal handled | ||||
| Performance review cadence | Day 30 + 60 | Weekly | Weekly | Weekly + monthly executive |
| Slack / Teams direct channel | ||||
| Quarterly strategy session | ||||
| Commercial | ||||
| Contract length | 60-day pilot | Month-to-month | Month-to-month | Month-to-month |
| Setup fee | $0 | $0 | $0 | $0 |
| Cancellation notice | End of pilot | 30 days | 30 days | 60 days |
All performance fees are paid only when the qualified appointment runs or the deal closes. Verified through your CRM, not ours.
Pick the one that fits your operation today. Move up when you outgrow it.
Pilot Deployment
Construction operators doing $5M–$15M/yr in revenue, generating 100+ leads/month, who want to validate the model before scaling.
2 agents · 1 manager · 1 confirmer
$8,500
- Full discovery + CRM workflow integration in week 1
- Custom script + objection library built from your historical calls
- Live call coaching from day 1 through day 60
- KPI dashboard setup (speed-to-lead, set rate, show rate, close rate)
- Day-30 review with adjustments. Day-60 review with go/no-go decision
- Zero per-appointment or revenue-share fees during pilot
Growth Revenue Team
Established contractors doing $10M–$30M/yr, processing 300–700 leads/month from 2–4 sources, ready to commit to a full revenue ops function.
5 agents · 1 manager · 1 confirmer
$15,000
- Everything in Pilot
- Dedicated team manager with daily standups + weekly client check-ins
- Multi-channel intake: form fills, calls, chat, paid ads, organic
- Quarterly strategy session with your sales leadership
- +$100–200 per qualified appointment (verified through your CRM)
- 5–10% revenue share on closed projects originating from APEX-set appointments
- HR, payroll, legal, and benefits fully handled by APEX
Expansion Revenue Department
Scaling contractors at $25M–$60M/yr running multiple service lines or geographic markets, needing dedicated analytics and multi-source orchestration.
10 agents · 1 manager · 2 confirmers · 1 analyst
$20,000
- Everything in Growth
- Dedicated reporting analyst building custom dashboards weekly
- Multi-source revenue ops management (paid + organic + referral + repeat)
- Advanced call analytics: sentiment scoring, objection tagging, drop-off analysis
- A/B testing on scripts, hours of operation, and channel mix
- Dedicated training infrastructure for new agent ramp
- Same performance fee structure as Growth
Enterprise Revenue Division
Large operators at $60M+/yr running multiple regional brands, franchise networks, or roll-up portfolios who need a true revenue division.
15 agents · 1 manager · 3 confirmers · 1 analyst · executive ops liaison
$25,000
- Everything in Expansion
- Enterprise operational management with dedicated executive liaison
- Multi-brand, multi-region staffing infrastructure
- Monthly executive review with your C-suite
- Scalable headcount adjustments (up or down) on 30-day notice
- Custom reporting integrated with your BI stack (Tableau, Looker, Domo)
- Same performance fee structure with volume discount triggers at 1,500+ appointments/quarter
We get paid when you get paid. Not before.
Our pricing is structured in three layers. The base covers infrastructure. The per-appointment fee covers activity. The revenue share covers outcome. You only pay the outcome layer when an APEX-originated lead actually closes.
Fixed monthly base
Covers your dedicated team, infrastructure, management overhead, training, HR, payroll, and ops support. Predictable. Billed monthly. No surprises.
Per-qualified-appointment fee
$100–200 per appointment that actually runs and meets your qualification criteria. Verified through your CRM, not ours. Paid monthly in arrears.
Revenue share on closed projects
5–10% of project revenue on deals that close from APEX-originated appointments. Capped per-deal at a ceiling negotiated in your contract. Tracked through CRM-attributed close events.
Pure retainer pricing rewards us for showing up. Pure performance pricing makes us cut corners on quality to chase volume. The three-layer model aligns us on the only thing that matters: closed revenue.
How many closed deals to break even? Move the inputs.
Built on your numbers. Per-appointment fee modeled at $150 average. Revenue share at 7.5% average. Adjust your real numbers below.
Real answers. No "contact sales for pricing."
Need custom terms?
Multi-brand portfolios, franchise networks, equity-stake hybrids, white-label revenue ops — we structure custom commercial terms for operators above $50M/yr in revenue. 30-minute call, no obligation.