Storm season won't wait.
Neither should your lead response.
Roofing demand spikes 4–6x in the 48 hours after a hail event. The contractor who reaches the homeowner first wins the inspection — and 70% of those inspections close. We answer in under 90 seconds, 24/7.
What this vertical actually looks like,
in numbers we trust.
These are aggregated from our active Roofingclients plus published industry baselines. Your specific numbers will vary — that’s what the diagnostic call is for.
The roofing pipeline
breaks in 4 places.
Every leak below is something we’ve diagnosed in a live roofing client account. The numbers are real ranges. The fixes are operational, not magical.
Missed first-call peak window
−$120K–$240K / storm event85% of storm-damaged homeowners call 3 contractors. The first to answer gets the inspection. After 5 minutes, your contact rate drops 80%. Your team is on ladders — leads go to voicemail and then to your competitor.
After-hours and weekend leads dying
−~$80K / yearStorms hit Saturday. Hailstorm Sunday morning. Office opens Monday at 9am. By then the homeowner has signed with a chaser who answered the phone at 6pm. Most roofers lose 40–60% of high-intent leads to nights and weekends.
No-show inspections in peak weeks
−$1,800 / week / repStorm-chasing homeowners book 3 inspections, attend 1. Without SMS + voice confirmation 24 hours and 2 hours out, your reps drive to empty driveways. In peak weeks, this is a full day per rep, per week, wasted.
Insurance follow-up dying mid-pipeline
−20–30% of insurance pipelineInsurance claims take 21–60 days. Without disciplined follow-up at the supplement, adjuster meeting, and approval stages, half of approved claims walk to another contractor before the build starts.
The operational playbook
we run on your behalf.
Not a script. Not a generic call-center playbook. A roofing-specific operating system that plugs into your existing CRM, calendar, and sales team.
Sub-90-second response, 24/7/365
Every form, ad-call, and Google LSA lead routes to a live trained agent in under 90 seconds. Saturday 11pm hailstorm? We're answering. Your team sees a booked inspection on the calendar the next morning.
Storm-event surge protocol
When NOAA or our weather feed confirms a hail/wind event in your service area, we pre-stage 2x agent capacity, push priority routing, and shift to outbound-canvass support within 4 hours. You don't miss the wave.
Two-touch confirmation system
24 hours before: branded SMS + voice call. 2 hours before: text reminder with rep name + photo + ETA. We've measured a 55–70% reduction in no-shows across roofing clients — that's an extra inspection per rep per day.
Insurance pipeline shepherding
Every insurance lead enters a 9-touch sequence — claim-filed check, adjuster-meeting reminder, supplement-submitted confirmation, approval follow-up, build-scheduling. Your sales team only touches deals ready to close.
Storm-chaser defensive nurture
When a homeowner is shopping, we re-engage within 30 minutes of any opened email or revisit. Outbound voice call from the same agent who booked the inspection. The relationship — not the price — wins the contract.
A single roofing project
closes at $0.
A single re-roof closes at $18,000 on average. Recovering 3 lost inspections per month (the typical APEX year-one lift for roofers) = $648K / year in recovered revenue.
Model based on aggregated APEX roofing client baselines. Real results vary by market and sales process.
Roofing operators
ask us this most.
Answers below are real — pulled from actual discovery calls with roofing owners and ops leaders.
Yes — and this is the entire reason we exist. We monitor NOAA storm reports for your service zones and pre-stage 2x agent capacity within 4 hours of a confirmed hail or wind event. During Hurricane-tier surges we've handled 800+ inbound calls in a 48-hour window for a single client without dropping below a 90-second response time.
Ready to plug a revenue ops layer
into your roofing business?
30-minute diagnostic call. We’ll review your current numbers and show you exactly which levers move first.