Your senior estimator
shouldn't be qualifying $15K jobs.
GC sales is the messiest math in construction: $8K bathroom repair, $250K addition, $1.2M custom build — all from the same inbound channel. Without lead scoring + intelligent routing, your most expensive sales talent is bottlenecked on low-value qualification. We score, route, and pace the entire pipeline.
What this vertical actually looks like,
in numbers we trust.
These are aggregated from our active General Contractorsclients plus published industry baselines. Your specific numbers will vary — that’s what the diagnostic call is for.
The gc pipeline
breaks in 4 places.
Every leak below is something we’ve diagnosed in a live general contractors client account. The numbers are real ranges. The fixes are operational, not magical.
Senior estimator bottlenecked on small jobs
−$400K+ / yearYour $200/hr senior estimator just spent 2 hours scoping a $12K bathroom job that should have been routed to a junior — or politely declined. While they were on-site, a $480K addition lead went to voicemail and called your competitor. The opportunity cost compounds daily.
No lead scoring = first-come-first-served chaos
−Revenue mix degradationEvery inquiry hits the same intake bucket. The $1.2M custom build sits behind the kitchen-cabinet question. Without scoring on scope, value, timeline, and decision-maker, your team treats every lead identically — which means premium leads get B-tier service.
Mixed-portfolio messaging dilution
−12 hrs / week / sales leadYour website says you do 'commercial, residential, additions, remodels, design-build.' Inbound leads can't tell what you actually want to work on. Disqualification has to happen on the call — but without a trained intake team, you scope every lead 'just in case.'
Long-cycle commercial deals dying mid-bid
−$600K+ pipeline / yearCommercial bids run 60–180 days. Architect changes, scope creep, GC short-listing. Without a dedicated bid-follow-up rhythm (weekly check-ins, scope-revision capture, award-notification chasing), 40% of bid-stage deals die from neglect, not from losing the bid.
The operational playbook
we run on your behalf.
Not a script. Not a generic call-center playbook. A general contractors-specific operating system that plugs into your existing CRM, calendar, and sales team.
Lead scoring at intake
Every inbound gets scored on 6 axes within the first 8 minutes: estimated project value, scope fit, timeline, decision-maker, financing/funding clarity, and geographic fit. Score determines routing: A-tier → senior estimator same-day, B-tier → junior estimator within 48 hours, C-tier → self-serve nurture or polite decline.
Tiered routing with named handoff
A-tier leads route to a specific senior estimator with a 4-paragraph context brief: scope, qualified budget, timeline, decision-maker, why they chose you. No 'tell me about your project' cold openers. Estimators arrive prepared.
Commercial bid-cycle shepherding
Every commercial bid enters a structured weekly cadence: scope-revision check, addendum tracking, GC short-list status, award-date push. Your estimator focuses on the bid; we keep the pipeline warm and surface signals when the deal is shifting.
Residential-vs-commercial routing logic
Different intake scripts, different qualification, different follow-up cadence. A custom-home lead doesn't get the residential-remodel playbook. Commercial inquiries get RFP-aware intake. Specialty (mold, fire, water remediation) routes to the right specialist sub-team.
Polite-decline + referral-out for poor-fit
30% of GC inquiries are wrong-fit — too small, wrong service line, out of geography. Most GCs ignore these or quote them sloppily. We politely decline with a referral to a partner network (when set up) — protecting your brand and creating partner reciprocity.
A single gc project
closes at $0.
GC portfolios blend to about $72K per closed job. Recovering 2 mis-routed high-value leads per month (typical year-one GC lift) = $1.73M / year in protected revenue — plus the recovered estimator capacity.
Model based on aggregated APEX general contractors client baselines. Real results vary by market and sales process.
GC operators
ask us this most.
Answers below are real — pulled from actual discovery calls with general contractors owners and ops leaders.
We don't use scripts. We use playbooks — decision trees built around your specific service lines, geography, and ideal-customer profile. Our agents are trained on construction terminology, can distinguish 'addition' from 'major remodel' from 'pop-top,' and know when to escalate to a human estimator vs. continue qualifying.
Ready to plug a revenue ops layer
into your general contractors business?
30-minute diagnostic call. We’ll review your current numbers and show you exactly which levers move first.